Study of Relation Between Consumers' Advertisement Attitude and Need for Cognition for IoT-Implemented Advertisement

The effect of advertisement choice, sex, and need for cognition on attention

• Advertisement choice is a recent phenomenon where online viewers selectively expose themselves to certain types of content (Eagly & Chaiken, 1993; Jonas, Schulz-Hardt, Frey, & Thelen, 2001). • Contemporary work found that choice led to more positive attitudes about a product (Schlosser & Shavitt, 2009) because of more positive attitudes about the company providing the choice. • Additionally, ...

civil liability for false advertisement

today advertisement is an important part of all businesses. using false information in these advertisements are always targeting consumers and rival traders. no doubt in these circumstances consumers need to be protected, however, it is not clear what kind of support and protection can be afforded for consumers and how they can be compensated? can they terminate the contract, or they have to ke...

The Influence of Advertisement in Fresh Milk Consumers' Behavior

Since prehistoric times milk has always been a basic element of man’s nutrition. It is the simplest, most complete and natural food because it contains ingredients, like fat and lactose, which give energy, proteins and minerals to the human body and contribute to its construction. Consumers usually ignore the simple truths about the great value of milk as food. This lack of information must be ...

Factor Modeling for Advertisement Targeting

We adapt a probabilistic latent variable model, namely GaP (Gamma-Poisson) [6], to ad targeting in the contexts of sponsored search (SS) and behaviorally targeted (BT) display advertising. We also approach the important problem of ad positional bias by formulating a one-latent-dimension GaP factorization. Learning from click-through data is intrinsically large scale, even more so for ads. We sc...

Adaptive Targeting for Online Advertisement